Rocío A. Pérez, MBA is the Principal of Inventiva Consulting, LLC. Ms. Pérez is an expert with more than 20 years in developing talent and energizing teams, designing and executing business & marketing strategies that help businesses have an even more profitable future by saving them time, energy and money. She is the former President and CEO, Definitive Marketing, LLC, a multicultural marketing consulting firm. Rocío is a dynamic bicultural entrepreneur who has developed innovative strategies with a focus on multicultural markets and social responsibility.

Ms. Pérez’s current and past clients include: the University of Wisconsin, Centro Hispano de Milwaukee, City and County of Denver, Denver Public Health, Department of Economic Development of Longmont. She has served as an expert panelist for the 3rd Annual Innovations in Hispanic Marketing Conference and the Latino Chamber of Commerce of Boulder County and presented at: the Knight Foundation/NAEYC National Conference, Colorado Association for Bilingual Education, the La Raza Youth Leadership Conference and at the World Trade Center in Tijuana, Mexico. Ms. Pérez’s workshops include: Inspiring Greatness: Creating the Life You Want, How to Create a Roadmap for Success, Learning The Secrets of Marketing and the Strategic Marketing Formula.

Ms. Pérez’s core competency and experience includes:
• Guiding leaders through change management process
• Coaching leaders and individuals with their professional development needs
• Assessing organizational needs and implementing innovative solutions
• Creating strategic and congruent marketing strategies

Ms. Pérez was a nominee for the 2013 Inspirational Leader of the Year for the San Diego Magazine’s “Latinos Making a Difference” Award. She has coauthored several published works including the Parents Are the Power! Toolkit for Creating Change and the article “Multicultural Marketing and Consumer Well-Being in Underserved Hispanic Neighborhoods” published in The International Journal of Social Health Information Management (IJSHIM). Rocío’s former leadership roles and affiliations include: President of NSHMBA San Diego Chapter; The Greater San Diego Business Association (CA); the Hispanic Chamber of Commerce (CO) and CA); the National Association Hispanic Real Estate Professionals (CO and CA) to name a few.

Ms. Pérez holds the following degrees: a B.S. in International Business (University of Colorado), a Dual MBA in International Business and Marketing (Regis University), and a Certificate in International Entrepreneurship (University of Colorado).